March 2018 - Dooley PR

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…