May 2018 - Dooley PR

Influencer marketing is a relatively new phenomenon but it’s a big one. And it’s getting even bigger. Over the last 12 months, Google searches for the term “influencer marketing” have gone up by 325% and the market size for Instagram influencer marketing has more than doubled, from $700 million in 2016 to $1.7 billion in…

It used to be that media relations and advertising were  two distinct categories; media relations dealt strictly with earned media coverage while advertisers paid for airtime or column inches. But the media industry has been completely disrupted in recent years, so media relations and PR are evolving. As new technologies and applications emerge, communications pros…

Ah Tim Hortons. Beloved by Canadians and long regarded as the bastion of all that is emblematic of our country: Trustworthy. Reliable. Honest. But should we add unscrupulous to that list? Considering the organization’s latest misstep, that remains up for public debate. In the wake of the tragic bus crash which took the lives of…