February 2019 - Dooley PR

Regardless of your industry or business, it’s hard to prepare for every possible crisis – honestly, it’s impossible. While a good crisis communication strategy should address known risks inherent to your business, you’re only human and need to have a more universal plan to jump-start left-field situations (it’s basically Darwinism for practitioners). Is it actually…

Stephanie is a recent graduate from The University of Winnipeg in the Public Relations, Strategic Communications and Marketing Management Diploma program. Stephanie joined Dooley PR as an Accounts Associate following an internship at Assiniboine Park Conservancy. In addition to creating sponsor reports, media releases, social media content and conservation articles, Stephanie enjoyed the daily life…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

You can spend tens of thousands of dollars on a cohesive brand, but without a matching company culture to back it up, your brand is just a series of symbols and colours. Company culture can make or break a team and as a result, affect your brand’s overall perception. Brand perception comes down to one…