March 2019 - Dooley PR

When I first started this company, I was equipped with several years of experience working in agencies and nearly a decade of working in senior corporate positions on the ‘client-side’. This combination gave me a special insight into what makes an agency successful. As a client, the first thing I always told any agency (any…

The way that people interact with brands is evolving. It’s about much more than driving a purchase. Consumers expect brands to have a voice and represent values. Whether someone is going to swipe right on your brand is entirely up to how well that brand can authentically connect with them (did you like that Tinder…

Writing is life for a PR professional. On some days the words don’t want to flow, this can be frustrating and time-consuming, especially when you’re on a deadline. You’ve probably heard that you should “just write” and the words will come. This method might work, but it might just be frustrating and hinder your abilities…