Anticipating client needs - Dooley PR

shutterstock_270811517_smallCommunications and public relations is most often about solving problems. That’s what we do. We solve our clients’ problems all day, every day.

If you need people to understand a new line of business, we figure out a way to make that happen. If you fear that public opinion and government policy is swaying in a way that could be harmful, we create a strategy to change that opinion and influence the policy. If you just want to drive more revenue with positive PR and great inbound marketing, we help you do that too.

We’re problem solvers with a unique set of skills. We’re writers and communications strategists who have been under the intense scrutiny of boardroom expectations as well as media spotlights. We study all the time – reading books and industry newsletters, attending conferences. It’s our job to know what’s going on in the world and how it may impact you. So you can be sure we’re reading and watching local, national and international news. You can also be certain we are keeping up on the latest news from the marketing communications world.

Over the years, we have developed a strong set of relationships that cover media, bloggers, business leaders, politicians and community influencers of all kinds. As important as all of those relationships are, our most important relationships are with our clients.

We work hard to know what makes our clients tick. We want to understand your industry and know how your company intends to outpace its competitors. We listen actively to pick up on how you say things as well as what you say.

Why am I telling you this? Because, in my experience, too many agencies don’t take their client service seriously enough. As our friends at WrightOn Communications put here: it’s not enough to send a follow up note to a client, our job is to help you get the jobs done as effectively as possible. That means our clients can count on us always trying to take the initiative to do more.

In most cases, our clients hire us because they are missing either the staff or the expertise (or both) to create and execute a communications project or campaign. The onus is on us to present ideas and to work proactively to get things done.

Most importantly though, we believe that the onus is on us to anticipate our clients’ needs. If we read about a new technology that could be of interest, we’ll bring it forward. If there’s a piece of news that we see that can have an impact on you, we’ll let you know asap.

And we’re always ready to jump to it. One of our clients recently experienced a crisis where a bomb threat had been called in to their place of business. it was after regular business hours, but we saw it on Twitter and in the news in real time and responded immediately helping our client draft a media statement within 60 minutes of the threat. They didn’t need to call us. We called them.

We love what we do. We’re very good at it. We’d love to help you too.

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