Adam Dooley, Author at Dooley PR

We’re happy to welcome Jennifer Pazdor to Dooley PR. She is a Public Relations major in the Creative Communications program at Red River College and has just finished her final term in the program. She is also finishing the Joint Communications degree this year with the University of Winnipeg. She’s joining us for a three-week…

When I first started this company, I was equipped with several years of experience working in agencies and nearly a decade of working in senior corporate positions on the ‘client-side’. This combination gave me a special insight into what makes an agency successful. As a client, the first thing I always told any agency (any…

Stephanie is a recent graduate from The University of Winnipeg in the Public Relations, Strategic Communications and Marketing Management Diploma program. Stephanie joined Dooley PR as an Accounts Associate following an internship at Assiniboine Park Conservancy. In addition to creating sponsor reports, media releases, social media content and conservation articles, Stephanie enjoyed the daily life…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

Gillette has certainly sparked a lot of debate with its advertisement: “We believe: the best men can be.” From a PR measurement standpoint alone, the film has succeeded in generating massive publicity for the razor brand receiving tens of millions of video views and millions more in earned media impressions. People around the world are…

Chris Davis is a recent Public Relations graduate of Red River College’s Creative Communications program. Upon completing Creative Communications, he also earned his Bachelor of Arts through the University of Winnipeg’s Joint Communications Degree program. Chris joins Dooley PR following an internship at Communications Services Manitoba where he worked on projects across a variety of…

Thanks to the Winnipeg Chamber of Commerce for dropping by our offices today to interview me for their Facebook Live for Five feature. This is one of several meaningful initiatives focused on the small business sector in Winnipeg. The Chamber actively encourages and offers programming to support new start ups. The Live for Five feature…

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…