Chris Davis, Author at Dooley PR

The way that people interact with brands is evolving. It’s about much more than driving a purchase. Consumers expect brands to have a voice and represent values. Whether someone is going to swipe right on your brand is entirely up to how well that brand can authentically connect with them (did you like that Tinder…

Regardless of your industry or business, it’s hard to prepare for every possible crisis – honestly, it’s impossible. While a good crisis communication strategy should address known risks inherent to your business, you’re only human and need to have a more universal plan to jump-start left-field situations (it’s basically Darwinism for practitioners). Is it actually…