Delta Hirsch, Author at Dooley PR

As social media continues to have more relevancy in business, healthcare professionals and organizations are having to find ways to connect with their audiences online. This might seem easy for a restaurant or clothing company, but for healthcare, the struggle to post relevant information on the right platform aimed at the right people is a…

I’m consistently surprised by how much an organization is willing to spend on a new, flashy logo, yet how little so many are willing to spend on employee engagement. Last month, I wrote about how company culture is more important than your brand. This month, I want to follow up with ways you can implement…

You can spend tens of thousands of dollars on a cohesive brand, but without a matching company culture to back it up, your brand is just a series of symbols and colours. Company culture can make or break a team and as a result, affect your brand’s overall perception. Brand perception comes down to one…