Branding Archives - Dooley PR
Tips for replying to online reviews

Replying to online reviews may be a path to higher profits Online reviews have become a major part of most companies’ digital footprint. According to a recent survey by SAAS firm Womply, businesses that take the time to reply to online reviews tend to earn more revenue than those that don’t. We’re not surprised. Whether…

The way that people interact with brands is evolving. It’s about much more than driving a purchase. Consumers expect brands to have a voice and represent values. Whether someone is going to swipe right on your brand is entirely up to how well that brand can authentically connect with them (did you like that Tinder…

You can spend tens of thousands of dollars on a cohesive brand, but without a matching company culture to back it up, your brand is just a series of symbols and colours. Company culture can make or break a team and as a result, affect your brand’s overall perception. Brand perception comes down to one…

Expressing your brand As a communications expert, I’m often asked how to best create key messages for our clients’ services, products and pricing. The truth for most companies is that no one is choosing to do business with you because of what you offer and at what price – because someone else offers it too….

I recently finished reading Simon Sinek’s Start with Why. Like many business-focused books these days, this one could probably have been shorter and accomplished the same thing, but it was definitely worth the read for anyone running a business today. In fact, the core of the book is as true for self-improvement as it is…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…

A video can create an emotional reaction, it can tell a story and it is a big part of how we communicate today. We know that many businesses are interested in having a video to promote their services, but aren’t quite sure where to start or what exactly they’re looking for. Because of this, we…

Retail PR Retailers around the world marvel at how Apple generates so much free publicity over every store opening and product launch. But is it free? Apple spends an inordinate amount of time and money carefully crafting the story it wants to tell. It uses inspiring, fresh design to create visual spectacles that are exciting…

The public has an insatiable appetite for great content, but where are they looking for it these days? They are looking to you. The media world isn’t dying, but it sure is fragmenting and changing at an alarming pace. Newsrooms are shrinking. It seems a newspaper closes somewhere in North America every week. Even television – long thought…

The old adage, ‘you have to spend money to make money’ comes to mind when discussing how much is ok to spend on marketing material. In a world where design, video production and layout tools are available for almost nothing, how can you justify paying a pro when your receptionist can put together a brochure…