Company Culture Archives - Dooley PR

I’m consistently surprised by how much an organization is willing to spend on a new, flashy logo, yet how little so many are willing to spend on employee engagement. Last month, I wrote about how company culture is more important than your brand. This month, I want to follow up with ways you can implement…

You can spend tens of thousands of dollars on a cohesive brand, but without a matching company culture to back it up, your brand is just a series of symbols and colours. Company culture can make or break a team and as a result, affect your brand’s overall perception. Brand perception comes down to one…