Influencer Marketing Archives - Dooley PR

Influencer marketing is one of the most popular marketing strategies today. It has stepped into the limelight and for good reason. A great social media marketing strategy should include an influencer marketing campaign with compelling content that delivers in line with your overall business goals in an authentic way. Influencer marketing can help improve your…

Thanks to the Winnipeg Chamber of Commerce for dropping by our offices today to interview me for their Facebook Live for Five feature. This is one of several meaningful initiatives focused on the small business sector in Winnipeg. The Chamber actively encourages and offers programming to support new start ups. The Live for Five feature…

Want to dive into the deep end when it comes to creating an influencer marketing campaign? Look before you leap! Here are some common misconceptions about influencer marketing. “I NEED TO PICK PEOPLE BASED ON THEIR AUDIENCE SIZE IF I WANT RETURN” Selecting the right content creators, experts and influencers to work with can make…

Influencer marketing is a relatively new phenomenon but it’s a big one. And it’s getting even bigger. Over the last 12 months, Google searches for the term “influencer marketing” have gone up by 325% and the market size for Instagram influencer marketing has more than doubled, from $700 million in 2016 to $1.7 billion in…