Uncategorized Archives - Dooley PR

Want to dive into the deep end when it comes to creating an influencer marketing campaign? Look before you leap! Here are some common misconceptions about influencer marketing. “I NEED TO PICK PEOPLE BASED ON THEIR AUDIENCE SIZE IF I WANT RETURN” Selecting the right content creators, experts and influencers to work with can make…

We’re pleased to announce the induction of one of our team members, Palvasha Shoaib, to the 2018-2019 CPRS Manitoba Board of Directors. Palvasha will join the Board as a member of the Professional Development team. Palvasha is thrilled at the opportunity to join the CPRS Manitoba team and be a part of the amazing work…

Influencer marketing is a relatively new phenomenon but it’s a big one. And it’s getting even bigger. Over the last 12 months, Google searches for the term “influencer marketing” have gone up by 325% and the market size for Instagram influencer marketing has more than doubled, from $700 million in 2016 to $1.7 billion in…

Ah Tim Hortons. Beloved by Canadians and long regarded as the bastion of all that is emblematic of our country: Trustworthy. Reliable. Honest. But should we add unscrupulous to that list? Considering the organization’s latest misstep, that remains up for public debate. In the wake of the tragic bus crash which took the lives of…

Dooley Communications is very pleased to welcome our intern, Delta Hirsch, who will be joining us for three weeks for a work placement. Delta Hirsch is a Public Relations major who just finished her final term in the Creative Communications program at Red River College. Before entering the program, she earned her Bachelor of Arts…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

When customers take the time to write Google reviews, it’s often because they feel they’ve had a memorable experience (either good or bad). If managed properly, reviews are where your company’s customer service skills and processes can shine. Unfortunately, just about every business receives a bad review from time to time. Most of the time,…

We were very proud to be the lead writer on the submission that earned Winnipeg a spot among the top 7 most intelligent communities in the world for 2018. We were engaged by Economic Development Winnipeg to write much of the document, which included featuring major ‘smart’ projects taking place in the private and public…