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Tips for replying to online reviews

Replying to online reviews may be a path to higher profits Online reviews have become a major part of most companies’ digital footprint. According to a recent survey by SAAS firm Womply, businesses that take the time to reply to online reviews tend to earn more revenue than those that don’t. We’re not surprised. Whether…

Why you should start a dental blog: addressing the effectiveness of online dental marketing Online marketing is a growing necessity, especially for local businesses like dental practices. While patient referrals, mailers, and insurance participation can provide the bulk of new-patient flow for some practices, no comprehensive dental marketing plan is complete without a blog. Why…

There’s no denying that social media gets a lot more attention than email marketing. With the flurry of new digital tools and platforms popping up every day, it’s easy to overlook one of the original digital communication channels: email. Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns….

Digital marketing is one of those terms that seems to mean different things to different people. That’s largely because the field has grown so rapidly over the past two decades to encompass so many different tools and tactics. When we say digital marketing, we mean any online tactic aimed at building a brand or driving…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

My how time flies! This summer we’re celebrating 10 years in business. Many thanks to our wonderful clients, employees and suppliers for making the last decade possible. Whether we’re working with a Fortune 100 company or a Winnipeg-based start-up, we love what we do and always do our best. We continue to grow as Manitoba’s…

When you ask the average person what an advertising campaign looks like, it’s easy for most to conjure up an image of some advertising creative placed strategically in a variety of media. You might have some television ads, some pre-roll on YouTube, some print, maybe some outdoor. These days you will probably also find a…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…

82% of shoppers say they consult their phones before making an in-store purchase… Posted by Dooley Communications on Monday, February 22, 2016

Physiciansforthefuture.ca   An issue arises in your community so you and other like-minded people spontaneously gather in hopes of quickly influencing the direction you feel the issue should take. It impacts you deeply and you have a lot to say on the matter. But to whom? And how? There’s a lot of work that goes into…