Writing Archives - Dooley PR

There’s no denying that social media gets a lot more attention than email marketing. With the flurry of new digital tools and platforms popping up every day, it’s easy to overlook one of the original digital communication channels: email. Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns….

Writing is life for a PR professional. On some days the words don’t want to flow, this can be frustrating and time-consuming, especially when you’re on a deadline. You’ve probably heard that you should “just write” and the words will come. This method might work, but it might just be frustrating and hinder your abilities…

The PR world is ever-evolving and changing quickly. It is an exciting industry, with new products being developed and new trends always emerging. When I took my first agency job 20 some years ago, we got excited about 8-colour printing presses. Today, the trends in the media and public relations are completely different. When I…

We were very proud to be the lead writer on the submission that earned Winnipeg a spot among the top 7 most intelligent communities in the world for 2018. We were engaged by Economic Development Winnipeg to write much of the document, which included featuring major ‘smart’ projects taking place in the private and public…

Working on the Amazon RFP How do you go about wooing a giant company like Amazon to Winnipeg? Above all else: be proud of your city and don’t try to pretend you’re something you’re not. That was what I heard when I sat down with the team at Economic Development Winnipeg recently. I couldn’t have…

Memorable communications The bible is likely the best-selling book of all time. According to the American Bible Society, about 88 per cent of American homes contain a bible, averaging 4.7 copies per household. That’s an awful lot of holy scripture. You would think with all those bibles out there, the 10 Commandments would be well…

The effectiveness of branded content Every customer you have is interested in the answer to one simple question – what’s in it for me? In a busy world where technology has taken over, content is king. You want to create relevant, interesting content that is not only going to keep current customers happy, but also…

When you ask the average person what an advertising campaign looks like, it’s easy for most to conjure up an image of some advertising creative placed strategically in a variety of media. You might have some television ads, some pre-roll on YouTube, some print, maybe some outdoor. These days you will probably also find a…

These are the best of times and the worst of times for PR agencies, but mostly the best of times. On the bright side more organizations than ever are recognizing the importance of good internal and external communications. In short, we’re busy these days working with clients in the private and public sectors helping them…