Writing Archives - Page 2 of 3 - Dooley PR

A video can create an emotional reaction, it can tell a story and it is a big part of how we communicate today. We know that many businesses are interested in having a video to promote their services, but aren’t quite sure where to start or what exactly they’re looking for. Because of this, we…

How to have a successful public relations career I’m regularly asked to speak to public relations students to give them a chance to learn about how a PR agency operates. One of the questions I get every time – whether it’s at Red River College or the University of Winnipeg – is this: what skills do…

You are an expert in your field and you think everyone should know it? Welcome to the club. Just about every company in your field says the same thing. And yet some people and organizations manage to rise above the crowds and demonstrate true thought leadership in their industries. How do they do that? This…

Public speaking is generally about as popular as emergency dental work, but it’s a very rare career that doesn’t require a person to speak in public at some point. Most of us speak in public more frequently than we think. We present at company meetings, meet with vendors and pitch ideas to executives. Just because…

You may have never heard of ‘native advertising’ but if you’ve surfed the web for any length of time, you’ve certainly run across it. Native advertising is another term for paid or sponsored content that looks and reads like regular editorial content. So those headlines on CNN.com or ESPN.com that point you to “more from…

Physiciansforthefuture.ca   An issue arises in your community so you and other like-minded people spontaneously gather in hopes of quickly influencing the direction you feel the issue should take. It impacts you deeply and you have a lot to say on the matter. But to whom? And how? There’s a lot of work that goes into…

Yesterday, I had the privilege of being one of about a dozen industry experts asked my views on how the University of Winnipeg’s department of Professional, Applied and Continuing Education should shape its public relations program in the future, and to comment on proposed changes to the program. The UofW’s program competes locally with the…

Writing clear and compelling web copy can be a challenge. It’s no fun visiting a confusing and convoluted web page. You shouldn’t ask your visitors to work hard to get the information they want. For many of us, that sort of experience will cause us to leave the page and go search for what we…

Compared to most communications projects, the annual report is a monster. It lurks on the horizon of your calendar, daring you to come forward and challenge it. It knows the stress and anxiety it can cause even the most composed communications pros. What makes the annual report so difficult to produce? For one thing, in…

When Kane Biotech needed help launching a ground-breaking new pet dental care product, it turned to Fusion Communications Group to handle the marketing and branding. But Fusion recognized there was a public relations angle to pursue for the Winnipeg-based biotechnology company, so it turned to Dooley Communications. “We saw there was a good news hook,…