Communications roles more important now - Dooley PR

One of the cool things about working with great clients like ICUC Moderation Services is that we come into contact with all sorts of new information all the time. Today’s snoo.ws blog includes an interesting post on how the value of communications executives is growing quickly these days due in large part to the increasing importance of social media.

That is no surprise to me – though I can think of a couple of former bosses who could use  some education there. With the growth of social media, there is no place to hide for companies and organizations.

Even companies that choose not to participate can be thrown in front of the public glare of crisis thanks to a viral video post. Witness the recent Dominos Pizza debacle where a couple of employees from the low end of the gene pool posted YouTube videos of themselves doing disgusting things to pizzas.

As social media makes communications so much easier, companies will need to invest more time and effort into monitoring online conversations  about their brands, as well as participating in those discussions. Often the best way to do that is to start the conversation yourself, which is why we find ourselves frequently working with out clients to create blogs and broadcast feeds (via Twitter or Facebook for example).

It takes time, money and planning, but social media is a vital tool for contemporary communicators.

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