Dooley launching 2008 UNICEF campaign across the Man-Sask - Dooley PR

UNICEF has been a big part of Halloween in Canada for generations, and Dooley Communications is pleased to be helping the Prairies Region office publicize the annual Trick or Treat campaign throughout October.

It’s a busy time as we gear up our efforts to spread the word about the campaign that educates thousands of children across the country about what life is like on the other side of the world. There is also a fundraising element that collects money for UNICEF’s Schools for Africa program, which builds schools in Rwanda and Malawi.

Dooley Communications is managing UNICEF’s public relations efforts for all of Manitoba and Saskatchewan. That includes arranging for regular media advisories, news releases and managing several events in Winnipeg, Saskatoon and Regina. In addition to our regular launch event, this year, we’re planning our first ever Celebrity Pumpkin Carving Contest late in the month at Kildonan Place.

We will also be hosting Walk for Water events on October 23 in all three cities where children will get a first hand sense of what is like to have to walk some distance for daily drinking water. It will be a learning experience for the kids and we hope it will generate some exposure for a very worthwhile campaign.

This is the second year that Dooley Communications has handled the public relations for UNICEF Canada’s Prairies Region. We’re proud to be associated with an organization so well known for its work around the world in helping children at risk. We handle media relations, give media training to speakers, manage events and provide general strategic direction for the local campaign.

Check it out – and donate today – at

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