Public relations campaigns, strategies in Manitoba and across Canada - Dooley PR

Keystone Processors Ltd. www.KeystoneProcessors.com

Keystone Processors Ltd. is Manitoba’s newest beef plant. The farmer-owned, Winnipeg-based company is currently selling Manitoba-raised steaks, roasts, hamburgers and other beef products within the province as it refurbishes its plant to begin exporting to premium niche markets around the world.

Dooley Communications provides public relations and marketing services to Keystone Processors. That has included a successful media launch of the plant in early 2009 that received widespread coverage in both regional and agricultural press. We also built the company’s website and launched an e-commerce subsite in 2009 to sell Natural Prairie Beef branded hormone-free AA+ beef.

Global Wind Group GlobalWindGroup.com

Global Wind Group markets vertical-axis wind turbines in Manitoba. These small, easy-to-install turbines are a rugged and reliable source of sustainable green energy. They can be roof mounted or pole mounted and are a perfect energy solution for remote, cottage and rural applications.

We coordinated media relations and social media efforts for the company and were pleased to earn widespread regional coverage for our client, including CTV Winnipeg, CBC television, CJOB, CBC Radio Noon, Bob FM, CFAM and the Golden West Media Network, the Altona Echo and the Emerson Southeast Journal.

Canadian Association of Radiologists www.CAR.ca

We were pleased to be selected as media trainers for the incoming president of this national association of medical professionals. We developed customized media training  sessions.

ICUC Moderation Services www.icucmoderation.com

ICUC Moderation Services is one of the global leaders in online content moderation and monitoring services. Serving some of the world’s leading brands – including Dove, Captain Morgan, Molson, Microsoft, MuchMusic and more -  ICUC is a pioneer in monitoring user-generated content, discussion forums and online chat.

Dooley Communications assisted ICUC Moderation Services on a wide variety of communications activities. We oversaw the daily blog on user-generated content snoo.ws. We also conducted online presentations, worked on media relations activities and helped keep ICUC on the leading edge of social media.

Manitoba Cattle Enhancement Council www.mancec.com

Dooley Communications is the agency of record for the Manitoba Cattle Enhancement Council assisting it with its mandate to strengthen the province’s cattle industry. Dooley Communications handles all the communications, marketing and media relations activities for MCEC. This has included designing communication strategies that cover traditional media relations, events, public speaking, issues management and advertising.

Wellington West www.wellingtonwest.com

Wellington West is one of Canada’s  largest independent brokerages and financial planning firms. It is routinely ranked as one of the best brokers in the country and is also recognized as one of Canada’s leading employers and best managed private companies. Dooley Communications assists Wellington West in creating a wide variety of corporate communications and marketing materials, including direct mail, financial advisor recruitment materials, advertisements and more.

Tetrem Capital Management www.tetrem.com

Tetrem is one of Canada’s leading investment management firms with more than $8 billion under management. We assist Tetrem with various corporate communications initiatives including quarterly reporting requirements and its quarterly newsletter.

UNICEF Canada Prairies Region www.unicef.ca

Dooley Communications serves as Public Relations Consultant to help UNICEF communicate with the public across Manitoba and Saskatchewan.

Creed Seminars www.creedseminars.com

Creed Seminars is one of Canada’s leading speakers bureaus for educational trainers and authors. It also organizes and hosts professional development conferences for teachers, school administrators and other educators.

Dooley Communications began working with Creed to help it promote its November 2008 teachers’ conference in Winnipeg. We helped Creed by developing a focused publicity campaign to mainstream and trade media.

Costco Wholesale www.costco.ca

When Costco Wholesale was set to open its third store in Winnipeg in November, 2007, it called on Dooley Communications to secure publicity for it. We ran a highly targeted media relations campaign that helped generate great results for the company. The opening was reported on multiple morning radio shows, daily papers and other major media outlets.

Business Development Bank of Canada

Dooley Communications ran a customized media training seminar for the 2007 winners of BDC’s Young Entrepreneur of the Year Awards when they were hosted in Winnipeg in 2007.

Cambrian Credit Union

Prior to launching Dooley Communications, Adam Dooley was Vice-President, Marketing and Communications for Cambrian, one of the largest and fastest growing credit unions in the country. While there, he directed the credit union’s marketing, advertising, public relations and internal communications efforts, including:

  • Annual report
  • Advertising
  • Public relations
    • Dooley directed all the communications surrounding three branch relocations and openings for Cambrian. This included member communications, running public meetings, creating presentations and organizing open houses.
  • Media relations
    • Dooley ran all media relations activities for Cambrian generating dozens of positive mentions in the media for the credit union during his tenure.
  • Member relations
    • Dooley guided many of Cambrian’s member relations efforts including all public meetings and events in Winnipeg and Selkirk. He ran open houses, annual meetings, special meetings and staged client appreciation events.

Achieva Financial

Dooley also directed all marketing and communications for Cambrian’s subdivision, Achieva Financial.

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