Adam Dooley Archives - Dooley PR

When I first started this company, I was equipped with several years of experience working in agencies and nearly a decade of working in senior corporate positions on the ‘client-side’. This combination gave me a special insight into what makes an agency successful. As a client, the first thing I always told any agency (any…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

How do you raise the profile of your business? Public relations is one tried and tested way. As the President of Dooley Communications, I spoke to a Chamber U event yesterday, a bi-monthly professional development series hosted by the Winnipeg Chamber of Commerce. Most businesses should be using public relations strategies in concert with their regular…

Our friends at Communicatto, a Calgary-based social media agency, recently talked to us about trends we see with digital media and public relations. Among other things, we discuss our view that the growth in social networks and use of digital media is resulting in a hiring boom for communications professionals to handle content creation, monitoring,…