branding Archives - Dooley PR

I’m consistently surprised by how much an organization is willing to spend on a new, flashy logo, yet how little so many are willing to spend on employee engagement. Last month, I wrote about how company culture is more important than your brand. This month, I want to follow up with ways you can implement…

You can spend tens of thousands of dollars on a cohesive brand, but without a matching company culture to back it up, your brand is just a series of symbols and colours. Company culture can make or break a team and as a result, affect your brand’s overall perception. Brand perception comes down to one…

Your business has some exciting news to announce and you want everyone to know about it. That’s great! But just because you post something online does not mean it will reach as many people you hope it will. Timing is everything First, make sure you’re posting your message at a time when people are most…