content creation Archives - Dooley PR

There’s no denying that social media gets a lot more attention than email marketing. With the flurry of new digital tools and platforms popping up every day, it’s easy to overlook one of the original digital communication channels: email. Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns….

Why influencer relations need to be part of your PR strategy Working with influencers and bloggers is a great way to tap niche markets and get people talking about your brand. But you knew that already, right? Unlike major Hollywood celebrities, influencers are often just normal people you might see at the gym or bump…

Once the best way for a small business to reach customers was through newspaper ads, flyers and radio ads. Today, on top of traditional methods, businesses are offered the opportunity to reach customers through the Internet as well, both through digital advertising and through brand building methods such as Facebook, Twitter and blogs. The opportunities…