Crisis Communications Archives - Dooley PR

Regardless of your industry or business, it’s hard to prepare for every possible crisis – honestly, it’s impossible. While a good crisis communication strategy should address known risks inherent to your business, you’re only human and need to have a more universal plan to jump-start left-field situations (it’s basically Darwinism for practitioners). Is it actually…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

Ah Tim Hortons. Beloved by Canadians and long regarded as the bastion of all that is emblematic of our country: Trustworthy. Reliable. Honest. But should we add unscrupulous to that list? Considering the organization’s latest misstep, that remains up for public debate. In the wake of the tragic bus crash which took the lives of…

Thank you to IABC Manitoba for inviting me to speak to them today about crisis communications. We’ve helped a number of our clients through difficult crises over the years – from floods to fires and bomb threats. We have also helped craft and draft crisis communications plans and protocols. It’s important that you take some…

Sometimes it doesn’t matter if they spell your name right. The publicity just hurts. We occasionally get a call from a business or an individual who feels they’ve been wronged by the media. A story was written about them and they’re angry. In some cases, they’re mad about the general tone of the story, maybe a…

Just about every business knows they should have a crisis communications plan. When something goes wrong – your product hurts someone, a senior level employee passes away unexpectedly or your employee acts in a way not befitting your brand – you don’t want to be caught flat-footed. In the days of social media, it is…