Influencer and Brand partnerships Archives - Dooley PR

I have recently discovered HBO’s Last Week Tonight with John Oliver. Yes, I know I’m late to the game. I just assumed he was another comedian that commented on and parodied current events. However, I was wrong. I was very very wrong. He’s much more than that. John Oliver has a knack for taking complex…

Influencer marketing is one of the most popular marketing strategies today. It has stepped into the limelight and for good reason. A great social media marketing strategy should include an influencer marketing campaign with compelling content that delivers in line with your overall business goals in an authentic way. Influencer marketing can help improve your…

Why influencer relations need to be part of your PR strategy Working with influencers and bloggers is a great way to tap niche markets and get people talking about your brand. But you knew that already, right? Unlike major Hollywood celebrities, influencers are often just normal people you might see at the gym or bump…