Manitoba Archives - Page 2 of 3 - Dooley PR

Stephanie is a recent graduate from The University of Winnipeg in the Public Relations, Strategic Communications and Marketing Management Diploma program. Stephanie joined Dooley PR as an Accounts Associate following an internship at Assiniboine Park Conservancy. In addition to creating sponsor reports, media releases, social media content and conservation articles, Stephanie enjoyed the daily life…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

You can spend tens of thousands of dollars on a cohesive brand, but without a matching company culture to back it up, your brand is just a series of symbols and colours. Company culture can make or break a team and as a result, affect your brand’s overall perception. Brand perception comes down to one…

Chris Davis is a recent Public Relations graduate of Red River College’s Creative Communications program. Upon completing Creative Communications, he also earned his Bachelor of Arts through the University of Winnipeg’s Joint Communications Degree program. Chris joins Dooley PR following an internship at Communications Services Manitoba where he worked on projects across a variety of…

Writing clear and compelling web copy can be a challenge. It’s no fun visiting a confusing and convoluted web page. You shouldn’t ask your visitors to work hard to get the information they want. For many of us, that sort of experience will cause us to leave the page and go search for what we…

At Dooley Communications, we’ve distributed hundreds of news releases, in Winnipeg, across Canada and the US and beyond. We’ve helped companies that want to get news out about a local event and those that are launching a product or service internationally. Part of our job is helping our clients understand when they should send a…

One of the major services we offer our clients at Dooley Communications is pitching their stories to the media. The primary goal of any pitch is to persuade the journalist that you have a story that they should cover. The pitch can direct the journalist to the formal news release, or to a person for…

The monthly or quarterly company newsletter can sometimes seem like a chore to already overloaded staff (is anyone even reading it?), but it is still one of the most effective ways to promote what you do, boost SEO, recognize outstanding achievement among your staff and engage your customers. Newsletters are more effective and have a…

Do you have a staff social media policy for your business? If you haven’t created one yet, you should. Social media policies let your staff know what you expect from them in their personal social media use. If you’re just in the process of creating your social media policy, see below for four components to…

What’s in it for them? If you’re not asking that question you’re missing the point of marketing and communications. It can be all too easy as a business to get caught up trying to sell to imaginary customers that care deeply about our products, and are interested in all the specs and technical information. Though…