marketing Archives - Dooley PR

As social media continues to have more relevancy in business, healthcare professionals and organizations are having to find ways to connect with their audiences online. This might seem easy for a restaurant or clothing company, but for healthcare, the struggle to post relevant information on the right platform aimed at the right people is a…

I have recently discovered HBO’s Last Week Tonight with John Oliver. Yes, I know I’m late to the game. I just assumed he was another comedian that commented on and parodied current events. However, I was wrong. I was very very wrong. He’s much more than that. John Oliver has a knack for taking complex…

When I first started this company, I was equipped with several years of experience working in agencies and nearly a decade of working in senior corporate positions on the ‘client-side’. This combination gave me a special insight into what makes an agency successful. As a client, the first thing I always told any agency (any…

A video can create an emotional reaction, it can tell a story and it is a big part of how we communicate today. We know that many businesses are interested in having a video to promote their services, but aren’t quite sure where to start or what exactly they’re looking for. Because of this, we…

Your business has some exciting news to announce and you want everyone to know about it. That’s great! But just because you post something online does not mean it will reach as many people you hope it will. Timing is everything First, make sure you’re posting your message at a time when people are most…

One of the ways we keep on top of our game is by reading industry books. See below for our thoughts on two books we’ve read recently. Youtility – Jay Baer Description The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today….

What’s in it for them? If you’re not asking that question you’re missing the point of marketing and communications. It can be all too easy as a business to get caught up trying to sell to imaginary customers that care deeply about our products, and are interested in all the specs and technical information. Though…