media relations Archives - Dooley PR

  A dry quote is a lost opportunity for you to share your story. As the spokesperson for your organization, your quote needs to add value to your media materials. This quick infographic can help you create the dynamite quote needed to reach your target audience.     Building a newsworthy quote takes practice. If…

When I first started this company, I was equipped with several years of experience working in agencies and nearly a decade of working in senior corporate positions on the ‘client-side’. This combination gave me a special insight into what makes an agency successful. As a client, the first thing I always told any agency (any…

The way that people interact with brands is evolving. It’s about much more than driving a purchase. Consumers expect brands to have a voice and represent values. Whether someone is going to swipe right on your brand is entirely up to how well that brand can authentically connect with them (did you like that Tinder…

Writing is life for a PR professional. On some days the words don’t want to flow, this can be frustrating and time-consuming, especially when you’re on a deadline. You’ve probably heard that you should “just write” and the words will come. This method might work, but it might just be frustrating and hinder your abilities…

Regardless of your industry or business, it’s hard to prepare for every possible crisis – honestly, it’s impossible. While a good crisis communication strategy should address known risks inherent to your business, you’re only human and need to have a more universal plan to jump-start left-field situations (it’s basically Darwinism for practitioners). Is it actually…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

We are Manitoba’s largest public relations (PR) agency with over a decade of experience. While we offer other services, such as website copywriting and coding, social media marketing and content creation, our team is best known for our expertise in earned media and corporate communications strategies. We know when you are starting out, it can be…

At Dooley Communications, we’ve distributed hundreds of news releases, in Winnipeg, across Canada and the US and beyond. We’ve helped companies that want to get news out about a local event and those that are launching a product or service internationally. Part of our job is helping our clients understand when they should send a…

Newspaper, television and radio newsrooms are shrinking across the country, and with fewer reporters looking for daily content, it has become increasingly difficult for businesses, charities and organizations to attract the attention of busy news reporters. Part of our job as PR professionals is to know what sort of stories are likely to interest the…

Winnipeg as a hotbed for cutting-edge web and software app development? Well, yes. One of our jobs as PR people is to keep on top of local trends. We noticed a growing number of app developers here so we suggested that one of our clients, Ford of Canada, should capitalize on it. They agreed and…