media training Archives - Dooley PR

Regardless of your industry or business, it’s hard to prepare for every possible crisis – honestly, it’s impossible. While a good crisis communication strategy should address known risks inherent to your business, you’re only human and need to have a more universal plan to jump-start left-field situations (it’s basically Darwinism for practitioners). Is it actually…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…

The best performances are the ones that look unrehearsed. That goes for comedy, drama and media interviews. Like stage actors, the best interview subjects have taken the time to practice with media training. Unfortunately, there’s a perception that anyone who takes media training is just learning how to become a better liar. This accusation is often leveled at…

Don’t go courting media attention if you’re not ready for it. That seems pretty obvious, but it’s surprising how often companies aren’t ‘ready’ at all. Here’s a common problem we’ve encountered over the years. The disappearing executive spokesperson. Your news release has been crafted with a wicked news hook that is sure to get attention. The…

One of the ways we keep on top of our game is by reading industry books. See below for our thoughts on two books we’ve read recently. Youtility – Jay Baer Description The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today….

This year our New Year’s resolution is to be part of many of your resolutions. As you get busy achieving your goals for the New Year, consider incorporating public relations into your plan. Public relations has the capacity to increase your sales, introduce your products to new audiences and educate potential customers about what sets…

As a public relations agency, we work with clients in Winnipeg and beyond, from many industries, in jeans or suits, on job sites or in high rises. One of the main PR services we provide for our clients is helping them get publicity, or their story in the news. Before we start pitching news organizations,…