Winnipeg Archives - Dooley PR

  A dry quote is a lost opportunity for you to share your story. As the spokesperson for your organization, your quote needs to add value to your media materials. This quick infographic can help you create the dynamite quote needed to reach your target audience.     Building a newsworthy quote takes practice. If…

I have recently discovered HBO’s Last Week Tonight with John Oliver. Yes, I know I’m late to the game. I just assumed he was another comedian that commented on and parodied current events. However, I was wrong. I was very very wrong. He’s much more than that. John Oliver has a knack for taking complex…

When I first started this company, I was equipped with several years of experience working in agencies and nearly a decade of working in senior corporate positions on the ‘client-side’. This combination gave me a special insight into what makes an agency successful. As a client, the first thing I always told any agency (any…

The way that people interact with brands is evolving. It’s about much more than driving a purchase. Consumers expect brands to have a voice and represent values. Whether someone is going to swipe right on your brand is entirely up to how well that brand can authentically connect with them (did you like that Tinder…

Writing is life for a PR professional. On some days the words don’t want to flow, this can be frustrating and time-consuming, especially when you’re on a deadline. You’ve probably heard that you should “just write” and the words will come. This method might work, but it might just be frustrating and hinder your abilities…

I’m consistently surprised by how much an organization is willing to spend on a new, flashy logo, yet how little so many are willing to spend on employee engagement. Last month, I wrote about how company culture is more important than your brand. This month, I want to follow up with ways you can implement…

Influencer marketing is one of the most popular marketing strategies today. It has stepped into the limelight and for good reason. A great social media marketing strategy should include an influencer marketing campaign with compelling content that delivers in line with your overall business goals in an authentic way. Influencer marketing can help improve your…

Regardless of your industry or business, it’s hard to prepare for every possible crisis – honestly, it’s impossible. While a good crisis communication strategy should address known risks inherent to your business, you’re only human and need to have a more universal plan to jump-start left-field situations (it’s basically Darwinism for practitioners). Is it actually…

Stephanie is a recent graduate from The University of Winnipeg in the Public Relations, Strategic Communications and Marketing Management Diploma program. Stephanie joined Dooley PR as an Accounts Associate following an internship at Assiniboine Park Conservancy. In addition to creating sponsor reports, media releases, social media content and conservation articles, Stephanie enjoyed the daily life…

It’s a timeless PR story. Interviewee goes into the interview unprepared and the reporter takes the comments out of context. Now the wrong message is in the public’s eye. Many people who are interviewed by news media claim the reporter has misunderstood and distorted the meaning of their words. They’ll squawk that the reporter didn’t…