Welcoming Kathryn McBurney - Dooley PR

She brings extensive media relations and communications experience to her role

Kathryn McBurney, Vice-President, Client Relations
Kathryn McBurney, Vice-President, Client Relations

We’re pleased to announce Kathryn McBurney has joined Dooley Communications as Vice President of Client Relations. Kathryn has more than 10 years of marketing, communications and public relations experience in private and public sectors, which included developing communications strategies for unique target groups such as Manitoba’s First Nations communities. She’s an intelligent observer and believes honest relationship building is the core value to successful communication and promotion strategies.

Her most recent role was managing communications for Manitoba’s largest-ever health care change initiative called In Sixty Cancer Action, aimed at reducing waits for cancer patients. There she developed and implemented strategic communications plans that required multiple organizations to collaborate with internal and external stakeholders.

Prior to that she provided media relations expertise to the Winnipeg Health Region, fielding media calls for six hospitals, four large health centres, 30 health programs (such as cardiac care, children’s health and critical care) and over 100 community care operations. She also sat on the management team of the region’s Aboriginal Health Programs and worked closely with community organizations to focus communications about health to Manitoba’s aboriginal populations.

Certified by the Centre for Disease Control and Prevention in Crisis and Risk Communications as well as Winnipeg Emergency Management, Kathryn also served for several years as part of the Winnipeg Emergency Management communications. She is active in the Manitoba chapter of the Canadian Public Relations Society and has previously served on its board in several roles including Treasurer and Vice President.

Kathryn is a graduate with honours from Creative Communications at Red River College. In her community she has volunteered as a committee member for CNIB Eye on the Arts charity auction for over five years, and as a group coordinator with Osborne House women’s shelter.

Her written works include several published articles in newsprint, national and local magazines, as well as a short children’s story titled A Monster Chasing Dad about type 2 diabetes, published in the book Feels Like Red.

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