Why Tweet? A primer for non-twits - Dooley PR

Twitter has lately become all the rage. It’s the tops. It’s da bomb. It’s the new black.

So what is Twitter really? Technically, it’s called a microblog, which allows users to record what they’re doing  or thinking or finding interesting in small 140 character messages. It’s also called a newsfeed in that it constantly feeds news about its users to whomever wants to receive it.

But I’ve got another definition for people who are unfamiliar with both blogging and feeds: Twitter is your own personal broadcasting outlet. You start by following a few people like your friends, family members and work colleagues. Then they’ll follow you. Voila, you have the beginning of your audience. Then you can start following other people and organizations you find interesting. Find mavens like popular bloggers or journalists or thought leaders. Follow the people they’re following.

Find other people living in your home town, province or state (you can use Twitter’s search or you might want to use Twellow for this). Look for people in the same line of work or with the same interests as you. In time, you’ll notice more and more people following you.

If all your posts are just notes about your morning breakfast and what the cat’s doing to the couch, you may not care too much about who’s following you. But if you’re running a business or interested in networking, Twitter can be your best friend. There is currently no faster (or free) way to reach such a huge targeted audience as quickly as Twitter. And as more and more people join the service, it’s becoming an increasingly robust means to target people by demographic group, interest and geographic region.

Twitter hasn’t turned a profit yet, but its owners seem confident in their plan:

Todd Dagres, founder of one of the venture capital firms backing the microblog, Spark Capital, recently told blog Innovation Economy, “We know how we’re going to do it, and we’re very confident about how we’re going to do it, and it’s not necessarily in our interest to tell people how we’re going to do it. There is a biz model that has yet to be implemented. Of course, I can’t guarantee it’s going to work.”

Speaking of Twitter: if you’re already using it (or even if you’re not), why don’t you join us for our Winnipeg Tweet-up next Tuesday, March 10 at 5 p.m. at the Confusion Corner Bar and Grill. #wpgtweetup

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